Marini Naturals is Africa’s first Faith-based Beauty Brand.

It was founded in 2015 by two friends and former advertising colleagues; Michelle Ntalami and Niyati Patel. Today, it has shifted from a world-led brand to a Kingdom-driven brand. Here is the story:

Prior to 2023, Marini was primarily a commercially driven natural haircare brand that enjoyed massive success in Africa and internationally, expanding into 12 countries worldwide. Both Marini and Michelle have scooped countless coveted awards in Africa and globally, including AABLA Awards, Forbes recognitions, Features on BBC, CNN and CNBC, and Michelle as Top 100 Women in Africa and Top40 Under 40 Women and several others.

On August 21, 2023, Michelle had a life-changing encounter with Christ. On that day, transformed her life and gave her a new mission -  To restore God’s love in the Beauty industry, and to help women around the world see themselves as He sees them; “fearfully & wonderfully made.” So, just as Michelle experienced a rebirth in Christ, so did Marini Naturals.

From that day, the mission of Marini Naturals changed forever. It is now the first Faith-led Beauty Brand in Africa, with a divine mandate to make Jesus known, seen and felt throughout the world. We are on a mission to restore God’s order and design for beauty in the marketplace. We are God’s faithful stewards, who are in the Mission of Business and in the Business of Mission.

“I praise you, because I am fearfully and wonderfully made. Your works are wonderful, I know that full well.”  ~ Psalm 139:14.